Tuesday 9 November 2010

Why making movies/spectacles/narrations to please everybody is simply impossible

The challenging thing about people making movies (according to my cognition theory) is to balance the decisions they make, on the movie theme and the way it is presented, between two not-clearly-defined borders:
- on the one hand you want the movie to present patterns that the people can relate, to raise empathy (ταύτιση in greek) and find a way to channel your messages to their emotions and Driving Forces... So you need something close to the patterns that they are already used to!
- on the other hand you want the movie to present something new, non-detrimental, non-usual, non in-context, in order to capture the attention of their Selector (and only through this you can make your signals travel deep inside their minds)... So you need something not really close to the patterns that they are already used to!

Thus, you need something that they know and at the same time something that they don't know! You are presented with an upper and lower boundary of familiarity that is different for every individual, so there is no universal solution to this problem and that is why there are no movies that are equally liked by all people in the world!
The only thing you can do is aggregate your (speculative) data, make an estimation of the lower and upper boundary of your target group and work with that goal in mind. Still, you won't please all people equally, but you'll do the best you can (from a statistical point of view).

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